Brand Strategy and Insights Account Manager

Fuse Marketing – March 2016 – September 2017

• Managed all aspects of client-driven projects for clientele including Starbucks, Men’s Wearhouse, Fini USA and PepsiCo’s Mountain Dew, LIFEWTR and IZZE Fusions brands
• Led cross-functional teams from staff recruitment and hire, budget and operations oversight, asset development and production, to program management in a dynamic, environment
• Developed, implemented and managed marketing strategies across a range of programming including mobile marketing tours, brand ambassador programs, and experiential brand activations
• Monitored and reported on all program activity and key metrics, adjusting elements as necessary, maintaining transparent and diplomatic client-relations
• Aided in development of new business proposals and opportunities for new and existing clients
• Led internal team to identify, vet and implement new, company-wide Application Tracking Platform resulting in increased time efficiencies as high as 50% across our brand ambassador programs, mobile tours, and internal hiring efforts
• Assisted Insights Director with continuing education of Agency staff on youth culture trends and providing insights for client initiatives to maximize campaign success

Market Research and Special Projects Manager

Select Design – May 2014 – March 2016 

• Provided market/cultural research to support sales, account and design teams success
• Buff, Inc. – Conducted competitive and industry research for Buff, Inc.’s packaging redesign and developed key guiding insights for the design team
• VMSMA – Conducted 30 field interviews with industry stakeholders for a complete visual identity redesign and developed guiding directional cues/values for the design team
• Nalgene – Developed competitive landscape for a new product extension and identified relevant outdoor apparel/gear design trends for a forthcoming Nalgene product update
• Pepsi – Collaborated with account team to identify and analyze impactful influencer kits which guided account and design teams in the development an influencer kit that drove 200K+ impressions

Co-Owner

Café Lodge – August 2011 – August 2013

• Conceptualized and launched on-campus, student-owned/student-run café in four months, proceeding to net profitability and net positive cash flows after three months of operation
• Founded company as a benefit corp. to contribute funding towards entrepreneurship education
• Guided all business operations including procurement, hiring, employee development, customer service, marketing, income statement/profitability, and product offerings

Developed Gen Z Insights presentation to educate new client’s internal stakeholders that led to over $250K in new business for the agency

Planned and managed Men’s Wearhouse ’17 Prom Tour that grew sales by nearly 5% in highly competitive target market

Led hiring and management of 250+ brand ambassadors leading to over 1.3M social impressions and 400K product samples distributed

Led cross-functional team to plan and execute a branded experiential activation at Game 3 of the ‘17 NBA Finals under extremely tight timelines for Pepsi’s Uncle Drew property

BS International Business – May 2014

Champlain College – Burlington, VT

Graduate Certificate – Dec 2013

Thunderbird School of Global Management Phoenix, AZ